25 things to do in London today and 21 coming up: free events, markets, launches, masterclasses and giveaways. Event dates and details are supplied by the people who post listings. Check the event page and organiser before travelling.
- Manchester's acclaimed Neapolitan pizzeria Forbici (83rd in the 2026 Top 100 pizza list) opens its first London site by London Bridge station. - 1,000 free Neapolitan pizzas to…
- Grand opening of Crumbs at Westfield London from 12pm. - The first 100 customers get a free Halloween tote bag and a milk chocolate cookie, plus other free goodies.
- BOB BEAUTÉ launches at Liberty London's Beauty Studio, 12pm to 2pm. - The first 100 purchasing customers from 12pm get a complimentary beauty goodie bag filled with bestselling…
- Lola's Test Kitchen tour: 100 free Test Kitchen products every day at each participating store. - 50% off the Test Kitchen range. - Try a product, vote and share your feedback…
- Burberry celebrates its 170th anniversary with a London-themed pop-up in the Exhibition Windows on the ground floor at Harrods. - Scarf bar, photobooth and postcard corner, with…
- Beauty pop-up at Harrods Door 6 with beauty games, FREE samples and beauty services. - Qualifying £100 purchases unlock a personalised portrait-box illustration and a…
- Free mini egg tarts, each in its own cute little bag, at heytea lab in Chinatown. - Two sessions a day, 12pm and 5pm, with 100 mini tarts per session (200 a day). - How to get…
- Show something purple you are wearing or carrying at Auntea Jenny Soho and claim one free taro drink. - 800 free drinks in total, 100 a day, while stocks last. One free drink…
- In-store activity at the new POP MART London flagship: make a purchase, show your receipt at the Character Wall, ring the lucky bell and get a random gift with purchase. - Your…
- ENES Studio's nail designs at a central London pop-up. - Browse the collection, try on designs and have your nails applied on-site. - On-site manicure and nail application.
- Babble & Goose's London pop-up shop on King's Road. - Free goodie bag for the first 25 customers. - Exclusive shopping on 22 and 23 Oct, then open to everyone 24 to 31 Oct.
- A month of bakery pop-ups at Café Ciel in the Grand Courtyard Pavilion of The OWO. - Allpress Espresso tasting flights, Miel Bakery's Tiramisu Croissant and Sobacha Brioche, and…
- Korean skincare brand Dr. Melaxin brings its own skincare clinic to Boots Beauty at Battersea Power Station, to launch its new S-ZINC and MELA-CE ranges at Boots. - Discover and…
- Beauty of Joseon teams up with How Matcha for a Korean skincare and matcha collaboration. - Limited-edition drinks and skincare prizes to win. - Gifts with qualifying Beauty of…
- Beauty of Joseon teams up with How Matcha for a Korean skincare and matcha collaboration. - Limited-edition drinks and skincare prizes to win. - Gifts with qualifying Beauty of…
- Free outdoor sculpture exhibition in the English Gardens, Regent's Park, with 11 international artists including Angel Otero, Conrad Shawcross, Tarini Sethi and Ivana Bašić. -…
- Kew Gardens turns into an after-dark Halloween trail with brand-new scares and spine-tingling encounters. - Three session types: daylight (younger children, up to 6pm, does not…
- Halloween cocktail bar pop-up in Covent Garden from the team behind Miracle, with a spooky, immersive two-floor setting. - Seasonal themed cocktails. - Adults only. - Open 1…
An exclusive Camden menu from a collab between The Tofoo Co. and Temple of Seitan. - Plant-based burgers, fries and drinks with a limited-edition menu
- A month-long, two-floor Disaronno takeover of Big Penny Social, the first Dolce Night series in London. - Try the Disaronno Spritz, Disaronno Sour and Cherry Bakewell Highball…
- Le Creuset celebrates its new Château colour, a soft blue-grey inspired by French stone and sky. - Free interactive colour matching: AI tech reads where your gaze goes and how…
- A festive Miffy shop with a Christmas photobooth, festive gifts and seasonal exclusives. - Clothing, jewellery and homeware. - Runs until 3 January 2027.
Discover the history of the iconic Burberry trench coat at this free display, part of the V&A's exhibition marking Burberry's 170th anniversary, with rare archive material…
- Kylie Cosmetics pop-up at Selfridges, running until Wednesday 6 January 2027. - Free pouch when you shop any Kylie Cosmetics products (22 to 31 Oct). - Spend £75 or more to get…
- Chai Guys opens a Deli pop-up at Selfridges, its fifth London location, from 5 October. - Fresh chai, sandwiches and cardamom buns.
- Free matcha experience and themed photo booth from New Wimbledon Theatre, Mean Girls and PerfectTed. - Special discount on tickets for Mean Girls the musical, coming to New…
- Sri Lankan dishes and pub classics with an island twist from Kamu, in the kitchen at The Sun & 13 Cantons in Soho. - A new residency starting Wed 28 Oct, in the pub's back-room…
- A free immersive LEGO Friends experience bringing the Unicorn Café from Heartlake City to life. - Themed food and refreshments, hands-on LEGO building activities and interactive…
- French plant-based brand La Vie takes over the classic London caff Terry's Café for a one-day "Pork Is Dead at Terry's" takeover. - 100 free meals, each with a main, a dessert…
- Discover OleHenriksen's new Scandi Candy Pout Preserve lip treatment at a Space NK pop-up in Soho. - Free pick n mix, gumball machine samples, photo moments and surprise prizes.…
- K-beauty pop-up with Moida: up to 30% off selected Centellian24 products. - Free welcome gift when you follow their socials. - Spend £20+, £40+ or £70+ to unlock extra gifts and…
- Free family-friendly pumpkin painting sessions where kids decorate their own pumpkin, hosted by The Royal Parks. - Children who turn up in Halloween fancy dress get a free…
- Free family-friendly pumpkin painting sessions where kids decorate their own pumpkin, hosted by The Royal Parks. - Children who turn up in Halloween fancy dress get a free…
- Beavertown's Halloween pop-up experience at Al's Bad News inside The Ace Corner Shop, Shoreditch. Find the hidden Bone Works basement salon and get a special effects makeover. -…
- Miniverse is popping up in London for one day only, as part of a New York and London mini tour. - Play games on a larger-than-life vending machine and scratch to win prizes…
- Textile artist Kate Jenkins fills a Soho gallery with a "Knitalian" Italian deli and restaurant made entirely of knitted, crocheted and embroidered food. - Free to visit. - The…
- A free immersive pop-up for the new film The Hunger Games: Sunrise on the Reaping. - Explore a huge recreation of the Cornucopia from the 50th Hunger Games and interactive…
- SushiDog opens in Wimbledon. The first 100 customers get a free main. - Friday 30 October, 12pm to 5:30pm. - 50% off SushiDogs, bowls and salads on 30 and 31 October.
- Free immersive haircare pop-up for the launch of the Head & Shoulders Derma X Pro range. - Interactive lessons, scalp-care challenges and myth-busting activities. - Free scalp…
- Free MOJU Ginger and Hot Mango immunity shots at Westfield London. - Live DJ sets from new artists, in partnership with Youth Music. - 30% off MOJU shots online with code…
- A spooky Halloween pop-up living room from Virgin Media and Netflix in Soho. - Sit on the big red sofa and summon the Virgin Medium, an all-seeing medium who lives inside a…
- Opening offers at London's first heytea lab in Chinatown. - 30 Oct to 1 Nov: 51% off up to three participating products per customer (regular drinks, Tea Lab drinks and egg…
- The first 30 purchases of Axelegro products in store get a free smoothie can. - Three free Pilates classes during the takeover, tickets released at 7pm on Thursday.
- Free VIP goodie bags for the first 15 visitors. - Freshly brewed chai and a first look at Rani & Co.'s limited-edition jewellery collection. - Exclusive in-store offers for one…
- Harrods' beauty weekend at Lakeside Shopping Centre, 31 October to 1 November. - Build your own goodie bag of five deluxe samples when you spend £70 or more (plus an extra…
- Pokémon's first-ever EDM concert, celebrating 30 years of Pokémon. - Marshmello headlines with Alison Wonderland supporting, with custom sets, Pokémon-themed visuals, animation…
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